The Creator Economy’s Ultimate Win-Win-Win — and the Ultimate Chicken-and-Egg
Let’s be honest. We’re building something big — and like any ambitious project, it’s both obvious and awkward, simple and complex.
SMACC (Social Media and Content Creators) is the missing piece in a booming global industry. A space where content creators, supporters, and contributors come together to build something sustainable, ethical, and powerful.
It’s a clear win-win-win:
- ✅ Creators win – with visibility, support, verification, and access to real tools
- ✅ Supporters win – by earning trust, engagement, and access to a verified creator community
- ✅ The industry wins – because finally, someone’s connecting the dots with shared standards and infrastructure
But here’s the reality: it’s also the ultimate chicken and egg problem.
🥚 We Need Supporters to Attract Members
Supporters — brands, platforms, agencies, tools, service providers — bring credibility, resources, and momentum. Their involvement says:
“We take creators seriously. We’re not just using the industry — we’re building it.”
Having strong early supporters helps creators say:
“I want to be part of this — this is real.”
🐣 We Need Members to Attract Supporters
But brands don’t want empty platforms. They want reach, relevance, and results. A vibrant member base — creators, contributors, voices with audiences — is what makes the opportunity live.
Creators give SMACC the soul, the content, the dream. They’re the reason this space exists at all.
🌀 SMACC Needs Both — We Complete the Circle
We’re not just a listing site. We’re not just another badge.
We’re the glue, the engine, the community infrastructure that ties all of this together:
- We build the trust layer that’s missing in the industry
- We create standards for credibility, collaboration, and conduct
- We connect creators and supporters in a way that’s ethical, efficient, and beneficial for both sides
- And we do it with the insight of people who’ve lived both sides of the industry — from BBC Radio to brand strategy, from camera to contract
🪄 What Makes It a Win-Win-Win?
Let’s break it down:
For Creators
- Access to verified opportunities
- Supporter offers, legal tools, collab directory
- A sense of belonging in a real professional space
- A chance to be seen — and taken seriously
For Supporters
- A shortcut to trustworthy creators
- Direct visibility in a filtered, committed audience
- Enhanced brand credibility through association
- Early recognition and influence in shaping the platform
For the Industry
- Ethical growth, not exploitation
- Structure and accountability
- Better creator-brand relationships
- A reputation upgrade across the board
🚀 So… Who Jumps First?
The honest answer? We all jump together.
We’re inviting early supporters who believe in this vision, even before it’s finished.
We’re calling in creators who are ready to be part of the solution, not just chase algorithms.
And we’re building SMACC in real time — out in the open — to earn that trust as we go.
🤝 If You’re a Creator
Sign up. Get verified. Help us grow. Your presence gives SMACC value.
🤝 If You’re a Supporter
Reach out. Start a conversation. Offer insight, access, or assistance — whatever feels right. Your interest gives SMACC legitimacy.
👋 If You’re Watching from the Sidelines
That’s okay. We’re early. But don’t wait too long. This moment only happens once — and we’ll remember who was with us when it started.
💬 One Platform. Three Wins. One Opportunity to Get It Right.
We’re not building a product. We’re building an industry standard — by the people, for the people who create it.
This is SMACC.
Let’s make it work — together.