S.M.A.C.C. Code of Conduct
The S.M.A.C.C. Code of Conduct is the ethical foundation of our global content creator community. It sets out the values and principles that guide every verified member — ensuring trust, accountability, and professionalism in all public and collaborative actions.
As creators, we are not just individuals with cameras or keyboards — we are voices, influencers, and storytellers. This Code ensures we use our platforms responsibly, respect others, and contribute to a more honest, creative, and inclusive media environment.
All members must acknowledge and agree to this Code of Conduct during registration. Failure to follow this Code may result in loss of Verified status.
Code Summary
- Act with honesty and transparency in all content and collaborations.
- Respect cultural, religious, and social diversity in all representations.
- Do not publish or promote harmful, misleading, or illegal content.
- Clearly label staged, satirical, or AI-generated content.
- Always disclose sponsorships, partnerships, or financial incentives.
- Protect the privacy and safety of others, especially minors and vulnerable individuals.
- Give credit where due and respect intellectual property.
- Uphold consent in filming or recording people, places, or private situations.
- Promote inclusion and avoid hate speech, harassment, or discrimination.
- Maintain integrity in metrics and avoid bots or fraudulent engagement.
- Be accountable for corrections when errors or misinformation are identified.
- Use the S.M.A.C.C. Verified logo and ID only while in good standing.
- Support and uplift other creators, especially emerging voices.
- Engage constructively in forums and group spaces.
- Safeguard shared knowledge and confidential community materials.
- Represent S.M.A.C.C. ethically in public, professional, and commercial settings.
- Comply with local laws and platform guidelines at all times.
- Act responsibly in sponsored, affiliate, or branded partnerships.
- Declare conflicts of interest in judging, reviews, or awards.
- Use S.M.A.C.C. resources to create genuine content, not manipulation.
- Champion creativity, fairness, and collaboration across borders.
- Do not engage in covert or exploitative filming.
- Be transparent about unverified, potentially counterfeit, or safety-sensitive products.
1. Act with honesty and transparency in all content and collaborations.
What this means
Creators must not intentionally mislead audiences about who they are, what they are promoting, or how content is produced.
Examples
Clearly stating when content is sponsored, gifted, or incentivised.
Not exaggerating results, earnings, or personal experiences.
Being honest about qualifications or expertise.
Categories
Legal · Professional · Moral
2. Respect cultural, religious, and social diversity in all representations.
What this means
Content should not mock, stereotype, or degrade individuals or groups based on identity, belief, or background.
Examples
Avoiding harmful stereotypes.
Researching cultural context before using symbols, language, or dress.
Being mindful of global audiences.
Categories
Moral · Professional
3. Do not publish or promote harmful, misleading, or illegal content.
What this means
Creators must not encourage harm, fraud, exploitation, or illegal activity — even indirectly.
Examples
No unsafe challenges or scams.
No misinformation presented as fact.
No unqualified medical or financial claims without proper care and context.
Categories
Legal · Professional · Moral
4. Clearly label staged, satirical, or AI-generated content.
What this means
Audiences should be able to distinguish reality from performance, fiction, automation, or reenactment.
Examples
Labelling skits or staged scenes.
Declaring AI-generated voices, images, or avatars.
Making satire clearly identifiable.
Categories
Professional · Legal · Moral
5. Always disclose sponsorships, partnerships, or financial incentives.
What this means
Any material benefit connected to content must be declared clearly and prominently.
Examples
Using labels such as Ad, Sponsored, or Affiliate.
Declaring free products, paid travel, or incentives.
Being transparent in reviews and recommendations.
Categories
Legal · Professional
6. Protect the privacy and safety of others, especially minors and vulnerable individuals.
What this means
People must not be exposed, exploited, or placed at risk for content.
Examples
Blurring faces where consent is unclear.
Exercising extra caution with children, schools, hospitals, and vulnerable individuals.
Not sharing private information or locations irresponsibly.
Categories
Legal · Moral · Professional
7. Give credit where due and respect intellectual property.
What this means
Creators must respect ownership of ideas, images, music, words, and creative works.
Examples
Crediting original creators, photographers, writers, or musicians.
Using licensed or original assets.
Avoiding plagiarism, reposting without credit, or content scraping.
Categories
Legal · Professional
8. Uphold consent in filming or recording people, places, or private situations.
What this means
Consent must be informed, meaningful, and respected, especially in sensitive or private contexts.
Examples
Asking permission where appropriate.
Respecting requests to stop filming.
Understanding that legal filming and ethical filming are not always the same thing.
Categories
Legal · Moral · Professional
9. Promote inclusion and avoid hate speech, harassment, or discrimination.
What this means
S.M.A.C.C. members must not target, degrade, or attack individuals or groups.
Examples
No bullying, harassment, or dog-piling.
No racist, sexist, homophobic, or dehumanising language.
Encouraging healthy and respectful disagreement.
Categories
Legal · Moral · Professional
10. Maintain integrity in metrics and avoid bots or fraudulent engagement.
What this means
Growth and influence must be genuine, not artificially inflated.
Examples
No fake followers, fake views, or bought engagement.
No bots or deceptive engagement schemes.
Honest reporting to brands and partners.
Categories
Professional · Legal
11. Be accountable for corrections when errors or misinformation are identified.
What this means
Mistakes happen, but members are expected to correct them responsibly.
Examples
Updating captions, descriptions, or posts.
Pinning corrections where appropriate.
Acknowledging significant errors publicly when needed.
Categories
Professional · Moral
12. Use the S.M.A.C.C. Verified logo and ID only while in good standing.
What this means
S.M.A.C.C. branding must not be misused, retained after removal, or used to imply endorsement where none exists.
Examples
Removing logos if membership lapses or verified status is withdrawn.
Not implying official endorsement without permission.
Categories
Legal · Professional
13. Support and uplift other creators, especially emerging voices.
What this means
S.M.A.C.C. is a community, not just a badge. Members should contribute positively to the creator ecosystem.
Examples
Fair collaboration.
Giving proper credit and visibility.
Avoiding idea theft or exploitation of smaller creators.
Categories
Moral · Professional
14. Engage constructively in forums and group spaces.
What this means
S.M.A.C.C. spaces must remain respectful, safe, and useful.
Examples
No spam, trolling, or abuse.
Respecting moderators and community processes.
Healthy disagreement without hostility.
Categories
Professional · Moral
15. Safeguard shared knowledge and confidential community materials.
What this means
Shared resources, member-only materials, and confidential information must be respected and protected.
Examples
Not leaking member-only guidance.
Not redistributing private materials without permission.
Categories
Legal · Professional
16. Represent S.M.A.C.C. ethically in public, professional, and commercial settings.
What this means
Members are ambassadors of the standard and should behave accordingly when representing S.M.A.C.C.
Examples
Ethical behaviour at events and in partnerships.
Honest representation in interviews, outreach, and public communications.
Categories
Professional · Moral
17. Comply with local laws and platform guidelines at all times.
What this means
Creators remain responsible for understanding and complying with the laws and platform rules that apply to them.
Examples
Advertising disclosure rules.
Filming, privacy, and copyright requirements.
Platform community guidelines and enforcement standards.
Categories
Legal
18. Act responsibly in sponsored, affiliate, or branded partnerships.
What this means
Commercial work must not override honesty, ethics, or audience trust.
Examples
Giving honest reviews, even where payment is involved.
Turning down unethical partnerships.
Avoiding misleading product claims.
Categories
Legal · Professional · Moral
19. Declare conflicts of interest in judging, reviews, or awards.
What this means
Transparency protects credibility where impartiality matters.
Examples
Declaring friendships, financial ties, or commercial interests.
Stepping aside where impartiality is compromised.
Categories
Professional · Moral
20. Use S.M.A.C.C. resources to create genuine content, not manipulation.
What this means
S.M.A.C.C. tools, materials, and status should be used to support creativity and quality, not to mislead or manipulate audiences.
Examples
No deceptive authority signalling.
No dark patterns, false urgency, or misleading funnels built around S.M.A.C.C. branding.
Categories
Professional · Moral
21. Champion creativity, fairness, and collaboration across borders.
What this means
S.M.A.C.C. is international and inclusive by design. Members should recognise and respect diverse markets, norms, and audiences.
Examples
Encouraging cross-border collaboration.
Respecting differences in audience expectations and cultural context.
Categories
Moral · Professional
22. Do not engage in covert or exploitative filming.
What this means
S.M.A.C.C. members must not engage in hidden, deceptive, or exploitative filming, especially where individuals are targeted in ways they would reasonably object to.
Examples
Hidden cameras focused on bodies or clothing.
Filming specific individuals without awareness for sexualised or exploitative content.
Deliberately concealing recording where objection is likely.
Categories
Legal · Moral · Professional
23. Be transparent about unverified, potentially counterfeit, or safety-sensitive products.
What this means
Members must not imply that a product is genuine, official, verified, or safe unless they have reasonable grounds for saying so. If authenticity or safety has not been confirmed, that should be stated clearly.
Examples
Making clear that content is based on personal experience only.
Avoiding claims of authenticity without evidence.
Exercising extra caution with cosmetics, perfumes, toys, electrical items, and children’s products.
Correcting content if a product is later shown to be fake, unsafe, or misrepresented.
Categories
Legal · Professional · Moral
Report a Breach
If you believe a S.M.A.C.C. member has violated this Code of Conduct, please use the form below to report it. All reports are handled confidentially and reviewed by our moderation team.
You can also contact us directly at info@smacc.pro.
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SMACC Code of Conduct — Expanded Guidance
(Applies to all SMACC members)
1. Act with honesty and transparency in all content and collaborations
What this means
Creators must not intentionally mislead audiences about who they are, what they are promoting, or how content is produced.
Examples
- Clearly stating when content is sponsored, gifted, or incentivised
- Not exaggerating results, earnings, or personal experiences
- Being honest about qualifications or expertise
Categories
- Legal (consumer protection, advertising standards)
- Professional
- Moral
2. Respect cultural, religious, and social diversity in all representations
What this means
Content should not mock, stereotype, or degrade individuals or groups based on identity, belief, or background.
Examples
- Avoiding caricatures or harmful stereotypes
- Researching cultural context before using symbols, dress, or language
- Being mindful of global audiences
Categories
- Moral
- Professional
- Regional Legal (hate speech laws vary by country)
3. Do not publish or promote harmful, misleading, or illegal content
What this means
Creators must not encourage harm, fraud, exploitation, or illegal activity — even indirectly.
Examples
- No medical or financial advice without proper disclaimers and competence
- No promotion of scams, unsafe challenges, or illegal activities
- No misinformation presented as fact
Categories
- Legal
- Professional
- Moral
4. Clearly label staged, satirical, or AI-generated content
What this means
Audiences must be able to distinguish reality from performance, fiction, or automation.
Examples
- Labelling skits or reenactments
- Declaring AI-generated voices, images, or avatars
- Making satire obvious and not deceptive
Categories
- Professional
- Legal (misrepresentation, consumer law)
- Moral
5. Always disclose sponsorships, partnerships, or financial incentives
What this means
Any material benefit connected to content must be declared clearly and prominently.
Examples
- “Ad”, “Sponsored”, “Affiliate link” disclosures
- Declaring free products or paid travel
- Transparency in reviews
Categories
- Legal (ASA, FTC, EU consumer law)
- Professional
6. Protect the privacy and safety of others, especially minors and vulnerable individuals
What this means
People must not be exposed, exploited, or put at risk for content.
Examples
- Blurring faces where consent is unclear
- Extra caution with children, schools, hospitals
- No doxxing or sharing private information
Categories
- Legal
- Moral
- Professional
7. Give credit where due — respect intellectual property
What this means
Creators must respect ownership of ideas, images, music, and words.
Examples
- Crediting photographers, musicians, writers
- Using licensed or original assets
- Avoiding plagiarism or content scraping
Categories
- Legal (copyright law)
- Professional
8. Uphold consent in filming or recording people, places, or private situations
What this means
Consent must be informed, meaningful, and respected — especially in non-public or sensitive contexts.
Examples
- Asking permission before close-up filming
- Respecting requests to stop recording
- Understanding local consent laws
Categories
- Legal
- Moral
- Professional
9. Promote inclusion and avoid hate speech, harassment, or discrimination
What this means
SMACC members must not target or attack individuals or groups.
Examples
- No bullying, dog-piling, or harassment campaigns
- No racist, sexist, homophobic, or dehumanising language
- Encouraging healthy discourse
Categories
- Legal (varies by region)
- Moral
- Professional
10. Maintain integrity in metrics — no bots or fraudulent engagement
What this means
Growth and influence must be genuine.
Examples
- No purchased followers or fake engagement
- No engagement pods designed to manipulate algorithms
- Honest reporting to brands and partners
Categories
- Professional
- Legal (fraud, misrepresentation)
11. Be accountable for corrections when errors or misinformation are identified
What this means
Mistakes happen — ignoring them is the issue.
Examples
- Pinning corrections
- Updating captions or descriptions
- Acknowledging errors publicly when appropriate
Categories
- Professional
- Moral
12. Use the SMACC Verified logo and ID only while in good standing
What this means
SMACC branding must not be misused or retained after suspension or termination.
Examples
- Removing logos when membership lapses
- Not implying SMACC endorsement without permission
Categories
- Legal (trademark / misrepresentation)
- Professional
13. Support and uplift other creators, especially emerging voices
What this means
SMACC is a community, not just a badge.
Examples
- Fair collaboration
- Credit and visibility for smaller creators
- No idea theft or exploitation
Categories
- Moral
- Professional
14. Engage constructively in forums and group spaces
What this means
SMACC spaces must remain safe, useful, and respectful.
Examples
- No spam, trolling, or abuse
- Respect moderators
- Healthy disagreement, not hostility
Categories
- Professional
- Moral
15. Safeguard shared knowledge and confidential community materials
What this means
Private resources stay private.
Examples
- No leaking paid or member-only materials
- Respect NDA-style content
Categories
- Legal
- Professional
16. Represent SMACC ethically in public, professional, and commercial settings
What this means
Members are ambassadors of the standard.
Examples
- Ethical behaviour at events
- Honest representation in press or partnerships
Categories
- Professional
- Moral
17. Comply with local laws and platform guidelines at all times
What this means
Creators are responsible for knowing the rules where they operate.
Examples
- Platform community guidelines
- Local filming, advertising, privacy laws
Categories
- Legal
18. Act responsibly in sponsored, affiliate, or branded partnerships
What this means
Commercial work must not override ethics.
Examples
- Turning down unethical sponsors
- Honest reviews, even when paid
Categories
- Professional
- Legal
- Moral
19. Declare conflicts of interest in judging, reviews, or awards
What this means
Transparency protects credibility.
Examples
- Declaring friendships or financial ties
- Stepping aside where impartiality is compromised
Categories
- Professional
- Moral
20. Use SMACC resources to create genuine content — not manipulation
What this means
SMACC tools are for quality and creativity, not exploitation.
Examples
- No deceptive funnels or dark patterns
- No misleading authority signalling
Categories
- Professional
- Moral
21. Champion creativity, fairness, and collaboration across borders
What this means
SMACC is international and inclusive by design.
Examples
- Respecting different norms and markets
- Encouraging cross-border collaboration
Categories
- Moral
- Professional
22.
Prohibition of Covert or Exploitative Filming (NEW Jan 2026)
What this means
SMACC members must not engage in covert, hidden, or deceptive filming, particularly where individuals are targeted in ways they would reasonably object to.
Clear SMACC Position
- Filming public spaces is acceptable where lawful
- Targeting individuals, especially young women, in a sexualised, exploitative, or deceptive manner is not acceptable
- Hidden cameras, disguised recording, or intentionally concealing filming breaches the Code
Key Principle
If a person would reasonably object to being filmed in that way — and you are hiding the filming because you know this — you are in breach.
Examples of Prohibited Behaviour
- Hidden cameras focused on bodies or clothing
- Filming specific individuals without awareness or consent for sexualised content
- “Street content” designed to avoid subjects realising they are being recorded
Categories
- Legal (privacy, voyeurism, harassment laws — varies by region)
- Moral
- Professional