Boost Views, Build Engagement, and Grow Your Audience
Whether you’re a YouTuber, Instagram influencer, blogger, or brand, SEO (Search Engine Optimization) is a must-know tool. It’s how your content gets found — not just by followers, but by entire new audiences across the web.
In this article, we’ll break down how SEO works across different platforms and give you actionable tips to improve your visibility, engagement, and growth.
YouTube
Why It Matters:
YouTube is the world’s second-largest search engine. Great SEO helps you show up in search results, suggested videos, and Google results.
SEO Steps:
- Title Optimization: Use clear, searchable titles with keywords people are typing (e.g., “Best Drone for Beginners 2025”).
- Keyword-Rich Descriptions: Include a 200+ word description that naturally repeats your target phrases.
- Tags: Use 10–15 relevant tags (focus on long-tail keywords like “how to fly a drone in Portugal”).
- Custom Thumbnails: CTR (click-through rate) affects ranking. Make thumbnails clean, bold, and engaging.
- Chapters & Timestamps: These boost viewer retention and show up in Google search snippets.
- Engagement Signals: Ask for likes/comments early; YouTube boosts content that keeps viewers watching and interacting.
📷 2.
Instagram (Posts, Reels, Stories)
Why It Matters:
Instagram search is powered by keywords and engagement signals. Optimizing helps you show up on Explore, in suggested feeds, and even outside Instagram (via Google).
SEO Steps:
- Name & Bio: Use searchable terms in your display name or bio (e.g., “Drone Photographer Algarve”).
- Alt Text: Add custom alt text to every image — treat it like a mini description.
- Hashtags: Use a mix of niche, mid-size, and popular tags. Avoid banned or overused ones.
- Captions: Write engaging, keyword-rich captions. The first line is critical — it determines whether someone clicks “more.”
- Location Tags: Tag relevant locations (city, business, region).
- Reels SEO: Use trending audio, but also keyword-rich on-screen text and hashtags.
🌍 3.
Google / Websites / Blogs
Why It Matters:
Owning your own space online lets you fully control SEO — perfect for long-term traffic, affiliate income, and brand authority.
SEO Steps:
- On-Page SEO: Use clear H1 titles, H2 subheadings, and natural keyword repetition.
- Keyword Tools: Use tools like Ubersuggest, Google Keyword Planner, or AnswerThePublic.
- Image Optimization: Compress images, use descriptive filenames, and write keyword-rich alt text.
- Internal Linking: Link between your own posts/pages to boost navigation and authority.
- Backlinks: Encourage others to link to your blog. Guest posting and collaborations help.
- Speed & Mobile-Friendliness: Google prioritizes fast, mobile-optimized pages.
🎵 4.
TikTok
Why It Matters:
TikTok’s algorithm blends engagement with content relevance. Proper use of SEO increases chances of landing on “For You” pages and search.
SEO Steps:
- Keyword Captions: Use short, keyword-rich text (e.g., “Morning routine Algarve”).
- On-Screen Text: Helps TikTok index your video.
- Hashtags: Combine trending, niche, and geo-specific tags.
- Engagement Hooks: Ask questions or give commands (“watch till the end”) early.
- Sound Choice: Trending sounds increase visibility, but niche audio can be powerful too.
🎧 5.
Podcasts (Spotify, Apple, YouTube)
Why It Matters:
Podcast search engines rely on metadata and transcripts. SEO helps your episodes get discovered, even months after release.
SEO Steps:
- Episode Titles: Include keywords and curiosity triggers (e.g., “How to Monetise Reels in 2025”).
- Show Notes: Write long, detailed descriptions including links, names, and hashtags.
- Transcripts: Upload full transcripts — they’re searchable by Google.
- Custom Artwork & Titles: Design high-quality thumbnails with readable text.
- Keyword Tags (for hosting platforms): Use 5–10 topic-specific tags per episode.
🧠 Bonus Tips for All Platforms:
- Consistency is SEO: Posting regularly trains algorithms to expect your content and prioritize it.
- Cross-Link Everything: Drive traffic from your Instagram to your YouTube, blog to podcast, etc.
- Engagement First: SEO brings the people, but comments, likes, shares, and retention keep you visible.
- Use Analytics: Each platform offers insights — track what titles, thumbnails, tags, or topics work best.
Onwards
We’ll go platform-by-platform, diving deeper into practical SEO strategies tailored for creators, brands, and businesses in the SMACC community.
Absolutely — here’s a deep-dive guide on optimizing SEO for YouTube, written specifically for content creators in the SMACC community.
🎥 YouTube SEO Mastery:
How to Rank Higher, Get More Views, and Build Engagement in 2025
YouTube is more than a video platform — it’s the second-largest search engine in the world (after Google). Optimizing your content for YouTube SEO ensures your videos get discovered, rank better, and grow your channel over time — even while you sleep.
🔑 Core Principle:
YouTube SEO is about relevance + performance
- Relevance: Are you using the right keywords, tags, and metadata?
- Performance: Are people clicking, watching, liking, and engaging with your content?
✅
Essentials (DO THESE every time)
These directly impact whether your video gets indexed and shown in search or suggested feeds:
| What to Do | Why It Matters |
|---|---|
| 🎯 Keyword-Rich Titles | Use exact phrases your audience is searching. E.g., “Best Travel Drones 2025” |
| 📝 Detailed Descriptions (200+ words) | Add context, keywords, links, and timestamps. |
| 🏷 Tags (10–15 max) | Include main keywords, synonyms, and long-tail variations. |
| 🖼 Custom Thumbnails | 90% of top-performing videos use custom thumbnails. High CTR = higher rankings. |
| 🔗 First 3 Lines in Description | Put key links, hashtags, and CTAs above the fold. |
| 📢 Call to Action (CTA) | Ask for likes, comments, and subs — this boosts engagement metrics. |
| 🕐 Audience Retention | Hook viewers in the first 10 seconds. Structure content to avoid drop-off. |
| 📅 Consistency | YouTube rewards channels that post regularly — even once a week helps. |
🔄
Advisable Practices (Do as often as possible)
These aren’t mandatory but strongly support growth and visibility:
| What to Do | Why It Helps |
|---|---|
| ⏱ Timestamps / Chapters | Break up long videos into searchable segments — improves user experience & ranking. |
| 🎙 Spoken Keywords | YouTube auto-transcribes — use keywords naturally in your speech. |
| 📂 Playlists | Improve watch session time and give structure to your channel. |
| ✍️ Pinned Comments | Encourage discussion, drop links, or direct traffic to related videos. |
| 📊 Use YouTube Analytics | Identify which keywords and thumbnails are performing best — double down. |
🪄
Bonus Techniques (Advanced, but worth it)
| What to Do | Benefits |
|---|---|
| 📃 Upload a Transcript | Boosts search indexing and accessibility. |
| 🌍 Translate Titles/Descriptions | Tap into international traffic, especially if you get foreign viewers. |
| 🎯 Use End Screens & Cards | Increase session time by guiding viewers to more of your content. |
| 🤝 Collabs with Similar Creators | Brings cross-audience exposure and backlinks. |
| 🔄 Repurpose Content | Turn YouTube videos into Reels, TikToks, or blog posts with SEO-optimized snippets. |
🚫
What NOT To Do (Avoid these mistakes)
| Mistake | Why It Hurts You |
|---|---|
| ❌ Clickbait Titles or Thumbnails | Leads to low retention and kills algorithm trust. |
| ❌ Stuffing Tags or Descriptions | Keyword stuffing is outdated and can penalize your ranking. |
| ❌ Ignoring Comments | Engagement signals matter — reply to boost activity. |
| ❌ Inconsistent Posting | YouTube’s algorithm prefers active, predictable channels. |
| ❌ Low-Quality Audio/Visual | Poor quality = poor retention = poor ranking. |
🔍 Example Breakdown:
Bad Title:
“OMG! This Drone Did WHAT in the Sky!?”
Good Title:
“Best Budget Drones for Travel 2025 | Under $500”
Bad Description:
“Just watch this video!”
Good Description:
“Looking for the best travel drones in 2025? In this video, I compare top picks under $500, including the DJI Mini 3, Autel Nano, and more. Whether you’re a content creator or just love travel, these options offer excellent camera quality, flight time, and portability.
🛒 Links to all drones:
DJI Mini 3: [link]
Autel Nano: [link]
🔥 Watch next: Top 5 Drone Filming Tips [link]
📍 Filmed in Algarve, Portugal”
📈 Recap: The YouTube SEO Workflow
- Choose your keyword → Use tools like TubeBuddy, vidIQ, or Google Search Suggest.
- Script with SEO in mind → Include keywords in intro and dialogue.
- Design eye-catching thumbnails → Use text, faces, contrast, emotion.
- Optimize your metadata → Title, description, tags, timestamps.
- Engage with your audience → Ask for comments, respond, pin top replies.
- Analyze & Adapt → Use YouTube Studio to refine based on what’s working.
Absolutely! Here’s a deep-dive guide to optimizing your website for SEO, tailored for SMACC members — creators, entrepreneurs, and brands looking to grow discoverability, traffic, and engagement from Google and beyond.
🌐 Website SEO Mastery:
Rank Higher on Google, Drive Organic Traffic, and Convert Visitors into Fans
Websites are your home base on the internet. Unlike social media, where algorithms change constantly, SEO-optimized websites give you long-term, compounding visibility and full control over your content.
This guide covers everything you need to do — whether you’re a blogger, business owner, or creative portfolio builder — to get seen, get clicks, and grow.
✅
Essentials (Must-Do for Every Page)
| What to Do | Why It Matters |
|---|---|
| 🏷️ Page Title with Keywords | This is the clickable title shown in Google. Use primary keywords (e.g., “Best Algarve Photography Spots”). |
| 🔑 Unique Meta Descriptions | Entice clicks with a 140–160 character summary using relevant keywords and a call to action. |
| 📄 H1 and H2 Headings | Structure content with proper heading hierarchy (H1 = title, H2 = sections). Don’t skip H1! |
| 🔍 Keyword-Rich Copy | Use your main keyword in the first paragraph and naturally throughout. |
| 📸 Alt Text for Images | Helps Google “see” your visuals. Use clear descriptions with keywords (e.g., “drone shot over Alte village”). |
| 🔗 Internal Linking | Link to other relevant pages/posts on your site to keep people browsing and improve SEO. |
| ⚡ Fast Load Time | Google prioritizes fast sites. Compress images, use caching, and consider a CDN. |
| 📱 Mobile-Friendly Design | Over 60% of traffic is mobile. Use responsive themes and test across devices. |
💡
Advisable (For Better Performance)
| What to Do | Why It Helps |
|---|---|
| 🧭 SEO-Friendly URLs | Keep them short, descriptive, and keyword-rich. Avoid numbers and random characters. |
| 🧩 Schema Markup (Structured Data) | Add code that tells Google what your page is (article, review, recipe, etc.) — improves rich snippets. |
| 🔄 Update Old Content | Google prefers fresh, relevant content. Update stats, keywords, and links regularly. |
| 🌍 Local SEO | If location matters (e.g., “content creation Algarve”), include city/region keywords and register on Google Business. |
| 📊 Use Google Search Console | Monitor what keywords you’re ranking for and fix crawl/indexing issues. |
| 📥 Lead Capture (email, form, CTA) | Turn visitors into subscribers or clients with strategic call-to-actions. |
🎁
Bonus Tactics (Advanced But Powerful)
| What to Do | Benefits |
|---|---|
| 🗂 Pillar + Cluster Content Model | Create one in-depth page (pillar) and link multiple related posts (clusters) to it — boosts topical authority. |
| 🔗 Backlink Building | Get other reputable sites to link to you. Guest posts, interviews, collaborations help massively. |
| 🗓 Content Calendar | Plan keyword-targeted blogs regularly — weekly or biweekly posts create compounding results. |
| 🔍 Use AI for SEO Outlines | Tools like ChatGPT or SurferSEO can help outline or draft SEO-optimized blog articles. |
| 🌐 Multilingual SEO | Add hreflang tags and translated pages to target international audiences. |
🚫
What NOT To Do
| Mistake | Why It Hurts You |
|---|---|
| ❌ Duplicate Content | Google penalizes copied or repeated content across pages. |
| ❌ Keyword Stuffing | Repeating keywords unnaturally ruins readability and can flag your page. |
| ❌ No HTTPS | Not using SSL (secure connection) hurts trust and rankings. Always use https://. |
| ❌ Ignoring Image Size | Oversized images slow down your site — compress before uploading. |
| ❌ Using Generic Titles | “Home” or “Untitled” means Google can’t understand your page purpose. |
🔍 Example: Optimized Blog Post Page
Topic: Best Drone Photography Spots in Algarve
URL: www.yoursite.com/drone-photography-algarve
Title Tag: “Top 10 Drone Photography Spots in Algarve (2025 Guide)”
Meta Description: “Discover the most stunning drone-friendly locations in the Algarve. Includes safety tips, map links, and camera settings for perfect shots.”
Headers:
- H1: Top 10 Drone Photography Spots in Algarve
- H2: 1. Praia da Marinha
- H2: 2. Benagil Cave from Above
- H2: Tips for Flying Safely
- H2: Best Time of Day for Lighting
Image Alt Text:
- “Drone aerial of Praia da Marinha Algarve cliffs at sunrise”
- “Top-down drone shot of Benagil Cave entrance”
📈 SEO Checklist for Every Page
- Keyword in title tag and H1
- Meta description written
- Keyword in first 100 words
- Proper heading structure (H2/H3)
- Images with descriptive alt text
- Internal links added
- URL is clean and descriptive
- Page loads in under 3 seconds
- Mobile responsive tested
- At least one call to action (subscribe, share, book, buy, etc.)
🧰 Recommended Tools
- Ubersuggest / Ahrefs / SEMrush – Keyword research & SEO audits
- Yoast SEO (WordPress) – Easy optimization guide per post
- Google Search Console – Track keyword rankings & fix crawl issues
- TinyPNG – Compress images for fast load
- PageSpeed Insights – Google’s tool to test site speed
- SurferSEO – AI-driven content optimizer
- Screaming Frog – SEO crawler for in-depth audits
Absolutely — here’s the Instagram SEO Deep Dive for SMACC members. This guide is tailored to help content creators, entrepreneurs, and businesses get discovered, grow engagement, and build a strong searchable presence on Instagram in 2025 and beyond.
📸 Instagram SEO Mastery:
Get Found. Get Followed. Get Featured.
Instagram is no longer just about aesthetics — it’s a searchable platform. The way people find content, creators, and brands now involves keywords, engagement signals, and algorithmic relevance.
Whether you’re growing a personal brand, selling a service, or building a content empire — optimizing your Instagram SEO makes you more discoverable in:
- Search (keywords in bios, captions, tags)
- Explore page
- Suggested follows
- Google (yes, Instagram content can show up on Google too)
✅
Essentials (Do These for Every Post/Profile)
| What to Do | Why It Matters |
|---|---|
| 📛 Keyword in Username/Name Field | The “Name” section in your bio is searchable. E.g., use “Drone Photographer Algarve” instead of just your name. |
| 🧠 Bio SEO | Use niche keywords naturally in your bio. Mention what you do, who it’s for, and location if relevant. |
| 📷 Alt Text for Images | Add custom alt text to every image or carousel for accessibility and search visibility. |
| ✍️ Keyword-Rich Captions | Use natural language that includes the words your audience might search. (e.g., “sunset drone shots in Portugal”) |
| 🏷️ Hashtags (10–20 max) | Use a mix of popular (1M+), medium (100k–1M), and niche (<100k) tags. Stay relevant. |
| 📍 Location Tags | Tag locations in your posts and stories to appear in location-based searches. |
| 🎥 Reels: On-Screen Text + Keywords in Captions | Reels search is driven by text on-screen, in the caption, and in audio title. Use keywords naturally. |
💡
Advisable Practices (Do Often)
| What to Do | Why It Helps |
|---|---|
| 🗣 Speak Keywords in Reels | Instagram indexes what you say — make it count. E.g., “Let’s explore drone shots in Alte, Portugal.” |
| 📋 Pin Keyword-Rich Comments | Add a helpful or witty keyword-focused comment and pin it to your post. |
| 🎯 Niche Hashtag Sets | Save 2–3 sets of strategic hashtags tailored to different types of posts (e.g., travel, behind-the-scenes, product). |
| 🧩 Story Highlights with Labels | Use keyword-rich story highlight titles (e.g., “Behind the Scenes” vs. “BTS”). Helps profile SEO. |
| 🔁 Cross-Link with Other Platforms | Mention or link your IG in blogs, YouTube descriptions, or newsletters. This boosts authority and drives traffic. |
🎁
Bonus Tactics (Advanced and Smart)
| What to Do | Benefits |
|---|---|
| 📚 Carousel Posts with Keywords in Each Slide | Text on each image is read by Instagram AI. Use bold, relevant copy. |
| 🧵 Threads in Captions | Use the 2,200-character caption limit to tell a story. More time on post = better ranking. |
| 🌍 Multilingual Captions/Hashtags | If your audience is international, include both English and your secondary language. |
| 🎯 IG SEO Mini-Blogs | Treat your post captions like a blog post. Answer FAQs, share tips — keyword-rich and value-driven. |
| 🧪 Test Keywords in Search Bar | Type phrases into the IG search bar to see what autofills. Use these in your content. |
🚫
What NOT To Do
| Mistake | Why It Hurts You |
|---|---|
| ❌ Generic Hashtags Only | #love #fun #instagood are overused and provide little search value. |
| ❌ Keyword Stuffing | Crams keywords unnaturally. Readability and authenticity always win. |
| ❌ Empty Alt Text | Skipping alt text misses an opportunity to boost accessibility and search indexing. |
| ❌ Using Banned Hashtags | These can shadowban your post. Always check a hashtag before using. |
| ❌ No Location Tag | If you’re a local business or regional creator, skipping geo-tags hurts visibility. |
📍 Example: Optimized Post Breakdown
Scenario: Reels post of a morning drone flight over Alte, Portugal.
- Name Field: Nick | Drone Creator Algarve
- Bio: Visual stories from the Algarve 🇵🇹 | Reels, drone tips & content strategy.
- Caption:“Golden hour above Alte 💛 Captured with my DJI Air 3 — perfect conditions and peaceful vibes.🎥 Shooting tips in comments👇#dronephotographyportugal #altealgarve #dronecontentcreator #sunriseflight #visitalgarve”
- Location Tag: Alte, Portugal
- Alt Text: “Drone view of morning light over Alte village rooftops”
- On-Screen Text: “Morning Flight | DJI Air 3 | Alte, Algarve”
🧰 Recommended Tools
- Meta Business Suite – Schedule & preview keyword captions across platforms.
- Later / Buffer – Plan out optimized content with hashtags and notes.
- Flick.Tech – Advanced hashtag research & analytics.
- ChatGPT or Jasper – Draft captions with SEO keywords in your voice.
- AltText.ai – Generates SEO-friendly alt text at scale.
- Instagram Search Bar – Your built-in keyword research tool.
🧭 SMACC Instagram SEO Checklist
- Name field includes searchable keyword
- Bio is keyword-rich and location-friendly
- Alt text added to all visuals
- Caption contains natural keywords
- Location tagged appropriately
- Hashtags are strategic and mixed
- Reels include on-screen keywords
- CTA encourages comments, shares, or saves
- Comments engaged with and pinned
Here’s a deep-dive guide on TikTok SEO, tailored for SMACC members who want to grow visibility, reach, and engagement in 2025 — whether you’re a creator, entrepreneur, or brand.
🎵 TikTok SEO Mastery:
Be Discovered. Go Viral. Build Your Brand.
TikTok isn’t just a viral video app anymore — it’s becoming a full-blown search engine, especially for Gen Z and Millennials. People use TikTok to discover products, tutorials, destinations, creators, and even businesses.
💡 Fact:
In 2025, TikTok search is competing with Google for “how-to” content, local guides, and product discovery.
🔑 Key TikTok SEO Factors
TikTok SEO is driven by a mix of:
- Text-based relevance (captions, on-screen text, hashtags, audio title)
- Spoken content (TikTok transcribes your voice for search indexing)
- Engagement signals (watch time, shares, saves, comments)
✅
Essentials (Every Video Should Include These)
| What to Do | Why It Matters |
|---|---|
| ✍️ Keyword-Focused Caption | Add short but strategic captions with your main keywords (e.g., “Best cafes in Algarve 🇵🇹”) |
| 🧾 On-Screen Text | Overlay your main phrase on the first 3 seconds (TikTok reads this for indexing). |
| 🎙 Say Your Keywords Out Loud | TikTok transcribes voice. Say what your video is about early on. |
| 🎯 Hashtags (3–8 max) | Use a blend of trending (#fyp), niche (#droneportugal), and location-based tags. |
| 🗺️ Geotagging / Local Clues | Mention or show your location in visuals, voice, or text. Great for local SEO. |
| 📱 Engaging Hook in First 3 Seconds | Retention affects reach. Start with action, question, or bold text. |
💡
Advisable (Boost Reach & Watch Time)
| What to Do | Why It Helps |
|---|---|
| 🔊 Use Relevant Sounds or Audio | TikTok indexes audio. Match your niche or trend for discoverability. |
| 🧠 Create Keyword Variations | Use different phrasings across posts to test what ranks better. |
| ⏱ Post at Strategic Times | When your audience is active = more engagement = better visibility. |
| 📚 Value-Driven Captions | Teach something, answer FAQs, or provide a list — TikTok rewards usefulness. |
| 🔁 Engage in Comments | The algorithm considers how active you are — replies boost ranking. |
| 🔗 Link to Related Videos | Reference or pin comments that guide viewers to another post or series. |
🎁
Bonus / Advanced Techniques
| What to Do | Benefit |
|---|---|
| 📖 Use TikTok’s Search Suggest | Type your topic into the search bar and use autofill suggestions in your content. |
| 🗂️ Create Series (e.g., “Part 1/2/3”) | Encourages binge-watching and repeat views. |
| 🧾 Keyword Variants in Comments | Pin a comment with alternate keywords (e.g., “Best brunch spots Algarve”). |
| 🧠 AI Tools for Keyword Ideas | Use tools like AnswerThePublic, ChatGPT, or TikTok Creative Center. |
| 📈 Use TikTok Analytics | Review what keywords/videos are performing well and replicate success. |
🚫
What NOT To Do
| Mistake | Why It Hurts |
|---|---|
| ❌ Generic Captions (“Check this out!”) | Doesn’t tell TikTok or viewers what your content is. |
| ❌ Too Many Hashtags (15+ is spammy) | Confuses algorithm; hurts targeting. |
| ❌ Overusing #fyp or unrelated hashtags | Adds noise, not value — won’t help ranking. |
| ❌ No Text On-Screen | Misses a major opportunity for indexing and engagement. |
| ❌ Deleting Underperforming Videos Too Soon | Some content takes days/weeks to go viral. Be patient. |
📍 Example: Optimized Travel Creator Post
Video: Quick guide to the best sunrise spots in Algarve
Caption:
“3 must-see sunrise views in the Algarve 🌅
#sunrisespots #droneportugal #algarveguide #traveltips2025”
On-Screen Text (First Frame):
“Top 3 Sunrise Spots in Algarve 🇵🇹 (2025)”
Spoken Audio:
“Here are my top 3 places to catch a stunning sunrise if you’re in Algarve…”
Hashtags:
#sunrisespots #algarveportugal #foryoupage #travelcreator #smacccommunity
Pinned Comment:
“Want sunset spots too? Let me know 🌇👇”
🧰 Recommended TikTok SEO Tools
- TikTok Creative Center – Discover trending keywords, sounds, and formats
- ChatGPT or Jasper – Caption ideas, hook generators, keyword brainstorms
- CapCut – Edit with text overlays, transitions, and effects
- VidIQ (for TikTok) – Track keywords and rankings
- TikTok Analytics (Pro account) – View watch time, traffic sources, and followers’ activity times
📈 SMACC TikTok SEO Checklist
- Short keyword-rich caption
- On-screen text with core topic
- Spoken keywords in the video
- 3–8 smart hashtags
- Video has a strong hook (first 3 seconds)
- Engaging CTA in caption or comment
- Comments monitored and replied to
- Pinned comment with added value
- Checked search trends or suggested queries
Perfect — here’s a powerful conclusion to wrap up your SMACC SEO Masterclass article, complete with a summary across all platforms and a template for keyword research and content planning. This will help SMACC members turn theory into an actionable growth strategy.
🚀 Final Chapter: SEO Success Across Platforms
Align Your Content, Keywords, and Strategy for Maximum Reach
🧭 Summary: SEO Tactics by Platform
| Platform | Key Tactics | What Matters Most |
|---|---|---|
| YouTube | Keyword-rich titles, descriptions, tags, thumbnails, retention, CTAs | Watch time, CTR, keyword relevance |
| Website | On-page SEO, internal linking, structured data, mobile-friendliness | Keyword use, page speed, backlinks |
| Name field optimization, alt text, keyword captions, hashtags, Reels SEO | Engagement, text metadata, searchability | |
| TikTok | On-screen text, spoken keywords, short captions, comment SEO, search trends | Watch time, retention, search alignment |
| Podcast | Titles, show notes, transcripts, keyword tags, Google visibility | Audio SEO, metadata, discoverability |
🛠️ Keyword Research & Content Strategy Template
Use this simplified system weekly or monthly to plan and optimize content across platforms:
✅ Step 1: Define Your Core Themes
Identify 3–5 main pillars your content consistently covers.
E.g.,
- “Drone photography tips”
- “Algarve travel spots”
- “Creator monetization advice”
- “Social media trends”
✅ Step 2: Find Keywords for Each Theme
Use tools like:
- TikTok Search Suggestions
- YouTube Auto-Complete
- Google Keyword Planner
- Ubersuggest
- ChatGPT (ask for long-tail keyword ideas)
Example for “Drone photography tips”:
- best beginner drone 2025
- drone rules in Portugal
- cinematic drone shots tutorial
- drone video editing tips
- how to fly safely near beaches
✅ Step 3: Match Keywords to Content Types
| Keyword | Best Platform | Content Format |
|---|---|---|
| cinematic drone shots tutorial | YouTube | 6-minute how-to video |
| drone laws Portugal 2025 | Website Blog | SEO article + infographic |
| best Algarve beaches | TikTok / IG | Reels + carousel + map |
| how to monetize Reels | Mini-blog caption + carousel | |
| travel vlogging gear 2025 | YouTube | Review video + affiliate links |
✅ Step 4: Plan a Weekly Content Map
| Day | Platform | Topic/Keyword Focus | Format |
|---|---|---|---|
| Monday | TikTok | “Drone safety tips Portugal” | 15s tip Reel |
| Tuesday | YouTube | “Best travel drones under €500” | 8-min video |
| Wednesday | “Behind-the-scenes shoot in Alte” | Carousel + caption | |
| Thursday | Website Blog | “Ultimate drone laws guide 2025” | 1,000-word post |
| Friday | “How to pitch to brands” | Reels + CTA | |
| Sunday | TikTok | “Top 3 drone-friendly beaches Algarve” | Voiceover Reel |
✅ Step 5: Optimize + Measure
- Add keywords to every title, caption, alt text, and description
- Track performance weekly in:
- YouTube Studio
- Instagram Insights
- TikTok Analytics
- Google Search Console
- Adjust next week’s plan based on:
- Which keywords ranked or gained traction
- Which content was saved, shared, or got longer views
🔁 Final Tips for SMACC Creators
✅ Focus on value first, SEO second
✅ Choose keywords with intent — what is your viewer looking for?
✅ Batch content by keyword theme
✅ Repurpose content across platforms (1 blog post → 3 Reels → 1 YouTube short)
✅ Always write for humans, but structure for algorithms
