SMACC Code of Conduct

The SMACC Code of Conduct is the ethical foundation of our global content creator community. It sets out the values and principles that guide every verified member — ensuring trust, accountability, and professionalism in all public and collaborative actions.

As creators, we are not just individuals with cameras or keyboards — we are voices, influencers, and storytellers. This Code ensures we use our platforms responsibly, respect others, and contribute to a more honest, creative, and inclusive media environment. Every SMACC Verified Member agrees to uphold these standards, which form the core of what SMACC represents.

All members must acknowledge and agree to this Code of Conduct during the registration process. Failure to follow this Code may result in loss of Verified status.

  1. Act with honesty and transparency in all content and collaborations.
  2. Respect cultural, religious, and social diversity in all representations.
  3. Do not publish or promote harmful, misleading, or illegal content.
  4. Clearly label staged, satirical, or AI-generated content to avoid misleading your audience.
  5. Always disclose sponsorships, partnerships, or financial incentives.
  6. Protect the privacy and safety of others, especially minors and vulnerable individuals.
  7. Give credit where due — respect intellectual property and avoid plagiarism.
  8. Uphold consent in filming or recording people, places, or private situations.
  9. Promote inclusion and avoid hate speech, harassment, or discrimination.
  10. Maintain integrity in metrics — do not use bots or fraudulent tools to inflate views or engagement.
  11. Be accountable for corrections when errors or misinformation are identified.
  12. Use the SMACC Verified logo and ID only while an active member in good standing.
  13. Support and uplift other creators, especially emerging voices.
  14. Engage constructively in forums and group spaces — no spam, trolling, or abuse.
  15. Safeguard shared knowledge and confidential community materials.
  16. Represent SMACC ethically in public, professional, and commercial settings.
  17. Comply with local laws and platform guidelines at all times.
  18. Act responsibly in sponsored, affiliate, or branded partnerships.
  19. Declare any conflicts of interest if participating in judging, reviews, or awards.
  20. Use SMACC resources to create genuine, impactful content — not exploitation or manipulation.
  21. Champion creativity, fairness, and collaboration across borders.
  22. Prohibition of Covert or Exploitative Filming.

Report a Breach

If you believe a SMACC member has violated this Code of Conduct, please use the form below to report it. All reports are handled confidentially and reviewed by our moderation team.

You can also contact us directly at info@smacc.pro.

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SMACC Code of Conduct — Expanded Guidance

(Applies to all SMACC members)

1. Act with honesty and transparency in all content and collaborations

What this means

Creators must not intentionally mislead audiences about who they are, what they are promoting, or how content is produced.

Examples

  • Clearly stating when content is sponsored, gifted, or incentivised
  • Not exaggerating results, earnings, or personal experiences
  • Being honest about qualifications or expertise

Categories

  • Legal (consumer protection, advertising standards)
  • Professional
  • Moral

2. Respect cultural, religious, and social diversity in all representations

What this means

Content should not mock, stereotype, or degrade individuals or groups based on identity, belief, or background.

Examples

  • Avoiding caricatures or harmful stereotypes
  • Researching cultural context before using symbols, dress, or language
  • Being mindful of global audiences

Categories

  • Moral
  • Professional
  • Regional Legal (hate speech laws vary by country)

3. Do not publish or promote harmful, misleading, or illegal content

What this means

Creators must not encourage harm, fraud, exploitation, or illegal activity — even indirectly.

Examples

  • No medical or financial advice without proper disclaimers and competence
  • No promotion of scams, unsafe challenges, or illegal activities
  • No misinformation presented as fact

Categories

  • Legal
  • Professional
  • Moral

4. Clearly label staged, satirical, or AI-generated content

What this means

Audiences must be able to distinguish reality from performance, fiction, or automation.

Examples

  • Labelling skits or reenactments
  • Declaring AI-generated voices, images, or avatars
  • Making satire obvious and not deceptive

Categories

  • Professional
  • Legal (misrepresentation, consumer law)
  • Moral

5. Always disclose sponsorships, partnerships, or financial incentives

What this means

Any material benefit connected to content must be declared clearly and prominently.

Examples

  • “Ad”, “Sponsored”, “Affiliate link” disclosures
  • Declaring free products or paid travel
  • Transparency in reviews

Categories

  • Legal (ASA, FTC, EU consumer law)
  • Professional

6. Protect the privacy and safety of others, especially minors and vulnerable individuals

What this means

People must not be exposed, exploited, or put at risk for content.

Examples

  • Blurring faces where consent is unclear
  • Extra caution with children, schools, hospitals
  • No doxxing or sharing private information

Categories

  • Legal
  • Moral
  • Professional

7. Give credit where due — respect intellectual property

What this means

Creators must respect ownership of ideas, images, music, and words.

Examples

  • Crediting photographers, musicians, writers
  • Using licensed or original assets
  • Avoiding plagiarism or content scraping

Categories

  • Legal (copyright law)
  • Professional

8. Uphold consent in filming or recording people, places, or private situations

What this means

Consent must be informed, meaningful, and respected — especially in non-public or sensitive contexts.

Examples

  • Asking permission before close-up filming
  • Respecting requests to stop recording
  • Understanding local consent laws

Categories

  • Legal
  • Moral
  • Professional

9. Promote inclusion and avoid hate speech, harassment, or discrimination

What this means

SMACC members must not target or attack individuals or groups.

Examples

  • No bullying, dog-piling, or harassment campaigns
  • No racist, sexist, homophobic, or dehumanising language
  • Encouraging healthy discourse

Categories

  • Legal (varies by region)
  • Moral
  • Professional

10. Maintain integrity in metrics — no bots or fraudulent engagement

What this means

Growth and influence must be genuine.

Examples

  • No purchased followers or fake engagement
  • No engagement pods designed to manipulate algorithms
  • Honest reporting to brands and partners

Categories

  • Professional
  • Legal (fraud, misrepresentation)

11. Be accountable for corrections when errors or misinformation are identified

What this means

Mistakes happen — ignoring them is the issue.

Examples

  • Pinning corrections
  • Updating captions or descriptions
  • Acknowledging errors publicly when appropriate

Categories

  • Professional
  • Moral

12. Use the SMACC Verified logo and ID only while in good standing

What this means

SMACC branding must not be misused or retained after suspension or termination.

Examples

  • Removing logos when membership lapses
  • Not implying SMACC endorsement without permission

Categories

  • Legal (trademark / misrepresentation)
  • Professional

13. Support and uplift other creators, especially emerging voices

What this means

SMACC is a community, not just a badge.

Examples

  • Fair collaboration
  • Credit and visibility for smaller creators
  • No idea theft or exploitation

Categories

  • Moral
  • Professional

14. Engage constructively in forums and group spaces

What this means

SMACC spaces must remain safe, useful, and respectful.

Examples

  • No spam, trolling, or abuse
  • Respect moderators
  • Healthy disagreement, not hostility

Categories

  • Professional
  • Moral

15. Safeguard shared knowledge and confidential community materials

What this means

Private resources stay private.

Examples

  • No leaking paid or member-only materials
  • Respect NDA-style content

Categories

  • Legal
  • Professional

16. Represent SMACC ethically in public, professional, and commercial settings

What this means

Members are ambassadors of the standard.

Examples

  • Ethical behaviour at events
  • Honest representation in press or partnerships

Categories

  • Professional
  • Moral

17. Comply with local laws and platform guidelines at all times

What this means

Creators are responsible for knowing the rules where they operate.

Examples

  • Platform community guidelines
  • Local filming, advertising, privacy laws

Categories

  • Legal

18. Act responsibly in sponsored, affiliate, or branded partnerships

What this means

Commercial work must not override ethics.

Examples

  • Turning down unethical sponsors
  • Honest reviews, even when paid

Categories

  • Professional
  • Legal
  • Moral

19. Declare conflicts of interest in judging, reviews, or awards

What this means

Transparency protects credibility.

Examples

  • Declaring friendships or financial ties
  • Stepping aside where impartiality is compromised

Categories

  • Professional
  • Moral

20. Use SMACC resources to create genuine content — not manipulation

What this means

SMACC tools are for quality and creativity, not exploitation.

Examples

  • No deceptive funnels or dark patterns
  • No misleading authority signalling

Categories

  • Professional
  • Moral

21. Champion creativity, fairness, and collaboration across borders

What this means

SMACC is international and inclusive by design.

Examples

  • Respecting different norms and markets
  • Encouraging cross-border collaboration

Categories

  • Moral
  • Professional

22. 

Prohibition of Covert or Exploitative Filming (NEW Jan 2026)

What this means

SMACC members must not engage in covert, hidden, or deceptive filming, particularly where individuals are targeted in ways they would reasonably object to.

Clear SMACC Position

  • Filming public spaces is acceptable where lawful
  • Targeting individuals, especially young women, in a sexualised, exploitative, or deceptive manner is not acceptable
  • Hidden cameras, disguised recording, or intentionally concealing filming breaches the Code

Key Principle

If a person would reasonably object to being filmed in that way — and you are hiding the filming because you know this — you are in breach.

Examples of Prohibited Behaviour

  • Hidden cameras focused on bodies or clothing
  • Filming specific individuals without awareness or consent for sexualised content
  • “Street content” designed to avoid subjects realising they are being recorded

Categories

  • Legal (privacy, voyeurism, harassment laws — varies by region)
  • Moral
  • Professional

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