Facebook Media Upload Guide for SMACC Members (With Monetization Insights)
Facebook supports multiple content formats, each offering different engagement levels and monetization potential. Below is a breakdown of key media types, best formats, recommended resolutions, and monetization strategies.
Types of Media You Can Upload on Facebook
| Media Type | Description | Best Formats | Recommended Resolutions | Best Uses | Monetization Potential |
|---|---|---|---|---|---|
| Feed Posts (Photo/Video) | Standard posts in the Facebook News Feed. | JPEG, PNG (Images) / MP4 (Videos) | 1200×1200 (1:1) / 1200×630 (Landscape) | General content, promotions, storytelling. | Moderate: Ad breaks (videos), affiliate marketing, brand deals. |
| Facebook Reels | Short-form vertical videos (up to 90 sec). | MP4 (H.264) | 1080×1920 (9:16) | Trendy, viral content, challenges. | High: Facebook Reels Play Bonus, brand sponsorships. |
| Facebook Stories | 24-hour temporary content with interactive stickers, polls, and music. | MP4 (H.264) / JPEG, PNG (Images) | 1080×1920 (9:16) | Quick updates, behind-the-scenes content. | Moderate: Affiliate links, sponsored content, story ads. |
| Facebook Live | Real-time streaming with audience engagement. | MP4 (Live Stream) | 1080p (1920×1080) | Q&A sessions, interviews, live sales, concerts. | Very High: Stars (tips), live shopping, ad revenue, brand partnerships. |
| Facebook Watch Videos | Long-form video content similar to YouTube. | MP4 (H.264) | 1080p or 4K | Shows, vlogs, tutorials, evergreen content. | High: In-stream ads, brand sponsorships, subscriptions. |
| Facebook Groups Content | Posts, videos, and discussions in private or public groups. | MP4 (H.264) / JPEG, PNG | 1200×630 or 1080×1080 | Niche communities, engagement with loyal fans. | Indirect: Drives traffic to monetized content. |
| Facebook Marketplace | Buying and selling products within Facebook. | JPEG, PNG / MP4 (H.264) | 1080×1080 (1:1) | E-commerce, product sales, local deals. | Very High: Direct product sales, affiliate links. |
| Facebook Ads (Paid Media) | Sponsored posts for brand promotion. | MP4, JPEG, PNG | Varies by ad type | Lead generation, retargeting, sales. | High: Direct monetization via ad campaigns. |
Best Media Settings for Facebook
| Setting | Recommended Value |
|---|---|
| Image Format | JPEG, PNG |
| Video Format | MP4 (H.264) |
| Audio Codec | AAC-LC |
| Frame Rate | 30 or 60 FPS |
| Aspect Ratios | 1:1 (Square), 16:9 (Landscape), 9:16 (Vertical) |
| File Size Limit | 4GB (Videos), 8MB (Images) |
Monetization Breakdown for SMACC Members
1. Facebook Ad Breaks (In-Stream Ads)
• Eligible creators can place ads in videos longer than 3 minutes.
• Requires 10,000 followers & 600,000 watch minutes in the past 60 days.
2. Facebook Stars (Tipping Feature in Live Streams)
• Viewers buy and send Stars during Facebook Live & Reels.
• Facebook pays creators $0.01 per Star received.
3. Facebook Reels Play Bonus (Invite-Only Payouts)
• Pays creators based on Reels engagement & views.
• Similar to the YouTube Shorts Fund.
4. Facebook Subscriptions (Fan Memberships)
• Fans pay a monthly fee for exclusive content.
• Works well for educators, entertainers, and influencers.
5. Affiliate Marketing & Product Sales
• Add product links in Facebook posts, Stories, or Marketplace.
• Ideal for review pages, influencers, and e-commerce brands.
6. Brand Sponsorships & Partnerships
• Brands pay influencers to promote products in posts, Reels, or Live.
• Biggest source of income for many Facebook creators.
Key Takeaways for SMACC Members
✅ Videos & Reels generate the highest ad revenue.
✅ Facebook Live & Watch Videos offer great engagement & monetization.
✅ Affiliate marketing & Marketplace sales can drive direct income.
✅ Facebook Groups help build niche audiences & increase engagement.
✅ Running Facebook Ads can increase reach & conversions for brands.
This guide helps SMACC members optimize their Facebook content strategy for maximum reach and revenue. 🚀
