SMACC Professional Awareness Programme

SMACC Professional Awareness Programme

Social Media in the Workplace — Awareness, Opportunity, and Responsibility

Tagline: Using Social Media Positively in Your Career and Profession

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Purpose

Social media affects every job — from customer-facing staff to managers, from creatives to contractors.
This short, modular course helps individuals and organisations understand, manage, and benefit from social media — safely, ethically, and productively.

It aims to:

• Enhance employability — teaching how to present yourself professionally online.
• Build awareness — showing how social media can impact recruitment, reputation, and relationships.
• Reduce risk — highlighting what not to post and how to protect yourself and your employer.
• Promote opportunity — using social media to network, learn, and grow your career.

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Who It’s For

• Jobseekers using social media to build a digital CV or personal brand.
• Older adults re-entering a digital job market and feeling left behind.
• Young people starting work, needing awareness of professional boundaries.
• Security, retail, hospitality and public-facing staff (e.g., SIA operatives, receptionists, drivers, teachers) who encounter the public with cameras and online exposure.
• Employers or HR teams seeking to guide staff or develop internal policy.

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Course Modules (Compact 5-Part Format)

1. Social Media and Employability

• How employers view online profiles
• Building a “digital CV” and professional identity
• What recruiters really search for
• Social proof and how it affects opportunities

2. The Line Between Personal and Professional

• Understanding privacy and public posting
• Avoiding posts that can harm employment
• Balancing self-expression with professionalism
• Examples of online mistakes and their real-world consequences

3. Rights, Risks, and Responsibilities

• Workplace policies and the law (defamation, discrimination, privacy)
• When your phone becomes evidence
• How to respond to filming, harassment, or viral incidents
• Digital ethics: consent, copyright, and credibility

4. Using Social Media Safely and Smartly

• Recognising fake news and manipulated content
• Avoiding scams, fraud, and impersonation
• Setting strong privacy and security controls
• Managing online stress, bullying, and mental health

5. Opportunity and the Future

• Turning skills into income — content creation, marketing, networking
• Upskilling with free online tools and platforms
• Understanding AI, digital branding, and emerging tech
• Creating a responsible, opportunity-driven online presence

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Delivery Format

• Audience: Jobseekers, staff, managers, educators, and support professionals.
• Duration: 1-day intensive or 5 × 1-hour micro-modules.
• Format: In-person, hybrid, or online delivery.
• Assessment: Awareness quiz or reflective workbook.
• Outcome: SMACC Professional Awareness Certificate: Social Media in the Workplace.

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Key Benefits for Partners

✅ Job Centres / Training Providers – improves digital employability and confidence.
✅ Employers / HR Teams – reduces risk, builds professionalism, and improves brand safety.
✅ Schools / Colleges – prepares young adults for workplace social expectations.
✅ Security & Public-Facing Roles – helps staff handle incidents ethically and legally.