SMACC Professional Awareness Programme
Social Media in the Workplace — Awareness, Opportunity, and Responsibility
Tagline: Using Social Media Positively in Your Career and Profession
Purpose
Social media affects every job — from customer-facing staff to managers, from creatives to contractors.
This short, modular course helps individuals and organisations understand, manage, and benefit from social media — safely, ethically, and productively.
It aims to:
- Enhance employability — teaching how to present yourself professionally online.
- Build awareness — showing how social media can impact recruitment, reputation, and relationships.
- Reduce risk — highlighting what not to post and how to protect yourself and your employer.
- Promote opportunity — using social media to network, learn, and grow your career.
Who It’s For
- Jobseekers using social media to build a digital CV or personal brand.
- Older adults re-entering a digital job market and feeling left behind.
- Young people starting work, needing awareness of professional boundaries.
- Security, retail, hospitality and public-facing staff (e.g., SIA operatives, receptionists, drivers, teachers) who encounter the public with cameras and online exposure.
- Employers or HR teams seeking to guide staff or develop internal policy.
Course Modules (Compact 5-Part Format)
1. Social Media and Employability
- How employers view online profiles
- Building a “digital CV” and professional identity
- What recruiters really search for
- Social proof and how it affects opportunities
2. The Line Between Personal and Professional
- Understanding privacy and public posting
- Avoiding posts that can harm employment
- Balancing self-expression with professionalism
- Examples of online mistakes and their real-world consequences
3. Rights, Risks, and Responsibilities
- Workplace policies and the law (defamation, discrimination, privacy)
- When your phone becomes evidence
- How to respond to filming, harassment, or viral incidents
- Digital ethics: consent, copyright, and credibility
4. Using Social Media Safely and Smartly
- Recognising fake news and manipulated content
- Avoiding scams, fraud, and impersonation
- Setting strong privacy and security controls
- Managing online stress, bullying, and mental health
5. Opportunity and the Future
- Turning skills into income — content creation, marketing, networking
- Upskilling with free online tools and platforms
- Understanding AI, digital branding, and emerging tech
- Creating a responsible, opportunity-driven online presence
Delivery Format
- Audience: Jobseekers, staff, managers, educators, and support professionals.
- Duration: 1-day intensive or 5 × 1-hour micro-modules.
- Format: In-person, hybrid, or online delivery.
- Assessment: Awareness quiz or reflective workbook.
- Outcome: SMACC Professional Awareness Certificate: Social Media in the Workplace.
Key Benefits for Partners
✅ Job Centres / Training Providers – improves digital employability and confidence.
✅ Employers / HR Teams – reduces risk, builds professionalism, and improves brand safety.
✅ Schools / Colleges – prepares young adults for workplace social expectations.
✅ Security & Public-Facing Roles – helps staff handle incidents ethically and legally.
