X (Twitter) Media Upload Guide for SMACC Members (With Monetization Insights)
X (formerly Twitter) is a fast-paced platform where short-form content thrives. With its evolving media capabilities, creators can monetize their presence through ads, subscriptions, and brand partnerships. Below is a breakdown of key media types, best formats, recommended resolutions, and monetization strategies.
Types of Media You Can Upload on X (Twitter)
| Media Type | Description | Best Formats | Recommended Resolutions | Best Uses | Monetization Potential |
|---|---|---|---|---|---|
| Text Posts (Tweets/X-Posts) | Standard text-based updates (up to 4,000 characters for Blue subscribers). | Text | N/A | News updates, opinions, viral engagement. | Moderate: Ad revenue (if eligible for Creator Ads Revenue Sharing). |
| Image Posts | Single or multiple images in a tweet. | JPEG, PNG, GIF | 1600×900 (16:9) / 1200×1200 (1:1) | Infographics, memes, photography, brand marketing. | Low: Indirect monetization through sponsorships and affiliate links. |
| GIFs | Short, looped animated images. | GIF | 1280×720 (max 5MB) | Reactions, humor, trending memes. | Low: Mainly used for engagement. |
| Video Posts | Short or long-form videos uploaded directly to X. | MP4 (H.264) | 1920×1080 (16:9) | Trailers, product showcases, interviews. | High: Eligible for Creator Ads Revenue Sharing and sponsorships. |
| Live Streams (X Live) | Real-time video streaming via X. | MP4 (Live Stream) | 1080p (1920×1080) | Q&A sessions, product launches, breaking news. | Very High: Super Follows, sponsorships, ad revenue (select users). |
| Twitter Spaces (Audio) | Live audio chat rooms similar to Clubhouse. | Audio | N/A | Panel discussions, expert talks, interviews. | High: Ticketed Spaces (paid entry for exclusive content). |
| Polls | Interactive audience engagement tool. | N/A | N/A | Audience opinions, market research. | Low: Used for engagement, not direct revenue. |
| Newsletters (Revue – Discontinued) | Previously integrated newsletter feature. | N/A | N/A | Long-form content, email audience building. | N/A: Twitter discontinued Revue. |
| Twitter Blue (Premium Features) | Paid membership unlocking exclusive content creation tools. | N/A | N/A | Longer tweets, monetization access, priority replies. | Moderate: Needed for Creator Revenue Sharing. |
Best Media Settings for X (Twitter)
| Setting | Recommended Value |
|---|---|
| Image Format | JPEG, PNG, GIF |
| Video Format | MP4 (H.264) |
| Audio Format (Spaces) | N/A (Live-Only) |
| Frame Rate | 30 FPS or higher |
| Aspect Ratios | 16:9 (Landscape), 1:1 (Square) |
| File Size Limit | 512MB (Blue subscribers), 140 seconds max duration for standard users |
Monetization Breakdown for SMACC Members
1. Creator Ads Revenue Sharing (For Video and Text Posts)
• Requires 5M+ post impressions in the last 3 months + 500 followers.
• Pays creators based on ad revenue from ads shown in replies to their tweets.
2. Super Follows (Subscription Model)
• Followers pay a monthly fee for exclusive content.
• Best for industry experts, educators, influencers.
3. Ticketed Spaces (Paid Audio Events)
• Hosts can charge for entry into Twitter Spaces.
• Great for webinars, workshops, expert talks.
4. Affiliate Marketing & Brand Sponsorships
• Post affiliate links in tweets for commission-based earnings.
• Brands pay influencers for sponsored tweets or videos.
5. Twitter Live Shopping (Still Developing)
• X is exploring live shopping integrations for direct sales.
Key Takeaways for SMACC Members
✅ Short-form video & text-based content dominates Twitter monetization.
✅ Super Follows & Ticketed Spaces allow direct fan payments.
✅ Creator Ads Revenue Sharing is only available to active, high-impression accounts.
✅ Affiliate links & brand sponsorships remain top revenue sources.
✅ Live Streaming & Spaces create high-engagement monetization opportunities.
This guide helps SMACC members optimize their X (Twitter) content strategy for maximum reach and revenue. 🚀
